Interview with book and marketing coach judy cullins - part 2
Interview with book and marketing coach judy cullins - part 2
To know what to do at the right time in book writing, publishing, or internet marketing, consult a coaching expert who has lived it all for 20 years–Judy Cullins. Part one of this article is available at www.fostercovers.com” TARGET=” blank”>http://www.fostercovers.com/">www.fostercovers.com. Get a professional cover!
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- Thesis or theme. The central point to your book. The answer to your audience’s challenge. If fiction, the general truth about life. Without knowing this first, your book will wander and not seem organized. Each self-help chapter has a thesis too.
- The tell and sell. Like a billboard, use this mini promotional blurb when you network, or meet someone. It should take only 30-60 seconds to say and should answer the question, why should I buy your book?"
- Your audience. Think of your one preferred audience and then the one you didn’t realize you could sell to. I do recommend the online audience because it’s untapped and people online are ready to buy books of all sorts. Books are the number one seller there.
- Your introduction. Many authors go on and on here about their story. The introduction is like a mini sales letter and should be "you" centered. No longer than a page, it has five parts usually.
- The back cover copy. The biggest mistakes authors make are that they put too much bio–which doesn’t sell. They also put too much copy. Under 50 words will work. And, be sure to include two or three testimonials. They are what sell books. More information is on my site.
Q 8– As author of 10 books on writing, publishing and promotion, what do you hope to learn from my ezine?
http://www.bookcoaching.com/opt-in.shtml” TARGET=” blank”>http://www.bookcoaching.com/opt-in.shtml">http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at Judy@bookcoaching.com"
